One man and his car came to us with a dream. A dream to create a new racing brand that would compete on a world stage. We believe anything is possible if you put your mind to it, so we were more than up for the challenge.
Once upon a time
TF Sport was made up of one man, Tom Ferrier, a small handful of cars and one big dream. With ambitions of racing with the elite, Tom needed a brand identity that would take TF Sport to the next level.
Twist in the tale
TF Sport needed a brand identity that would attract new drivers and sponsors, and a digital experience that would excite and engage fans worldwide, getting them closer to the action. At MakingGiants, we love a bit of data-digging, and that’s exactly what we did in the first phase of this project. We did a deep dive into the world of motorsports and analysed different audience sets to find a brand purpose with a difference: ‘The relentless pursuit of excellence’.
The purpose had to be felt across all touchpoints, so we assembled the dream team to review the strategy and take it up a gear.
We crafted a new brand mark and visual identity, supported by an adrenaline-fuelled video and suite of assets.
And delivered an immersive website that has a bunch of intuitive features to keep fans coming back for more including: a countdown clock that updates with live content straight from the track, and a scrolling social feed that allows the team to send live updates.
Happily ever after
The brand is now known worldwide and is truly living up to its purpose. The Aston Martin international racing team now has over 10 drivers on its roster, a top-class team of mechanics and engineers, and regularly competes in some of the biggest races including: British GT, Le Mans 24 Hours, and the FIA World Endurance Championship.
+13.5k social media followers
FIA World Endurance Championship Winners
British GT Championship Winners
Awarded the Nigel Moores Trophy, British Racing Drivers’ Club