Bringing pensions out of the dark ages with a roarsome brand
campaign (see what we did there?)


Once upon a time

As a master trust, Evolve works with employers and pension schemes to offer workplace pension services. As part of their brand repositioning, they wanted a campaign that would reflect their innovative approach and help them stand out from the crowd. 


Twist in the tale

Our creative thinkers and doers got on the case by hosting an immersive workshop, looking at everything from brand narrative and purpose to tone of voice and visual identity. 

A constant theme was the confusion around pensions in general, which inspired our ‘time for change’ campaign. The idea was all about moving pensions communications into the 21st century, so what better way to illustrate that than some dinosaurs having a disco?! 

We storyboarded the concept during a national lockdown (art directing over Zoom is as difficult as you imagine but we love a challenge). We also ran a one-day photography shoot to capture a suite of bespoke images that could be rolled out across digital and offline media. 


Happily ever after

The campaign makes Evolve stand out from the crowd and has helped to position them as an innovator 👊

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